Yantai Xituo Intelligent Technology Co., LTD , https://www.xtznautomation.com
"2004 is a very crucial year for China's reform and development," "scientific outlook on development," and "resolutely curbing blind investment and low-level redundant construction in some industries and regions is an important task for this year's macroeconomic regulation and control." Premier Wen Jiabao These three sentences in the government work report were cited by the CEOs of the three major automobile companies in China for several days.
In this crucial year of the year, at this important juncture, is the Chinese auto industry stepping on the accelerator or is it braking? Where should China's auto industry go? General Manager Miao Wei of Dongfeng Motor, Yan Yanfeng, General Manager of Changchun FAW, and Chen Hong, General Manager of Shanghai General Motors Co., Ltd. are the three representatives of the 10th National People's Congress. They can be described as benevolent and wise.
Actively participate in the international automotive industry
In China's auto companies, it is often to take out some of the assets for joint ventures. It is like taking out an arm and a leg for a joint venture, and Dongfeng's joint venture is to take out all the effective assets. In response, Miao Miao’s representative told reporters with deep feelings: “The reform of Dongfeng not only captured the timing of reorganization, but more importantly, it stimulated the value and price of the reorganization. Five years ago, the Dongfeng Company was not exposed to the pot, and for several months in a row. Under the circumstances of arrears of wages for employees, it is not equal to joint ventures, and joint ventures are also sales. The diversion and livelihood of more than 100,000 employees are even less secure. Now, Dongfeng decisively removes burdens at the timing when the Group’s benefits appear, and guarantees Employees are transferred to work and placed under the condition of food, clothing and food.
Representative Miao Wei clearly remembered that when Dongfeng and Ford negotiated with each other in 1998, they only offered a price of 200 million U.S. dollars. Dongfeng people could not accept it and eventually broke up. The reason is that Dongfeng was in a predicament and negotiating bargaining chips. Shiyan bases and employees were also burdens that Ford did not want to accept. The good operating performance of Dongfeng in recent years has led it to take the initiative in negotiations. The joint venture with Nissan invested one billion U.S. dollars.
Miao Wei’s representative said that although our efficiency has improved compared with the past, the situation is still very critical compared with the global auto giants — with the commitment of our government to join the World Trade Organization to be honored, only one year later, the Dongfeng will It is necessary to start an unguarded battle with the world's largest car company and even its Chinese allies. At this stage, not to mention Dongfeng, any Chinese company that does not have international cooperation will not be able to face this kind of competition directly. Dongfeng joint venture is an active behavior. It is not a failure to live or hope to solve the problem. It is an initiative to participate in the joint reorganization of the international automobile industry and seek greater development.
Lonely for 20 years
“To be lonely for 20 years†is a famous quote by Yan Yanfeng in the Chinese auto industry. This sentence includes Yan Fengfeng's "development concept" and "speed concept."
As the cradle of the development of China's auto industry, FAW Group's family, Yan Yanfeng, has gathered too much hope. His wish is: "Now the smallest foreign competitors are larger than FAW. In this context, FAW needs to take the path of open cooperation and make full use of the international cooperation platform to improve itself and make FAW bigger and stronger as soon as possible."
The young Yan Yan has injected new vitality into the "old" FAW. On March 1, Hongqi Mingshi 2004 officially went public. FAW Car related sources, FAW is developing a new national flag red flag new product, has a specific timetable for the listing, red flag brand new product will be invested in 1.8 million yuan in the FAW car to build a new base production.
According to the reporter's understanding, the development of the new generation of red flag products is actually underway in secret. The new products will adopt a combination of independent development and international cooperation. Xinhongqi is a product with its own brand and unique Chinese characteristics. In this regard, the humility has always been laughable and does not answer.
"FAW Group, the first car" is the new positioning of Yan Yanfeng to FAW, creating a national car brand of 100 billion yuan. FAW really has to live with loneliness for 20 years.