Motorsports "bow on the strings", emerging car companies "each show supernatural powers"

Since its rise in 2014, the emerging car manufacturing industry has become a point of view in the domestic automobile industry. Some people are optimistic that the new car companies can bend overtaking, and some people say that they are disparaging PPT.

Aside from the sensation, in more than three years, some new players have begun to develop from the ideal to the stage of competing products. Electrification, large-screen car, car networking, vehicle-mounted OS, smart driving, these can be said to be the common features of the new car companies. In addition to the common characteristics of the new, each of these fresh blood has a unique gameplay to avoid falling into a homogenous dilemma.

Xiaopeng: Geek supreme, entertaining spirit

Last week, the Xiaopeng car IDENTY X produced by the hippocampus foundry went into mass production. Xiaopeng has become the fastest moving car among many emerging car companies.

“The target customer group for the first mass production vehicle is a geek user,” said Xiaopeng Peng, chairman of Xiaopeng Automobile. By collecting customer feedback, OTA upgrades will gradually update and improve vehicle functions. In 2018, 2.0 will be launched for the public.

The biggest highlight of Xiaopeng’s car is the maverick roof camera. The owner can use the camera to share photos with social networks. It can also be used to capture illegal vehicles on the road. This can be described as a brain-deep and entertaining design. In addition to its individual features, the liquid-cooled battery pack has an energy density of 152Wh/kg, which claims to be a spike in Tesla and a general Bolt.

Wei Lai: spend money as high-end do high-end

For the Weilai car, the author's first impression is to dare to burn money. Whether it was the EP9 refreshing the New Zealand track lap record or the betting on Formula E, Li Bin has been spending a fortune on brand building.

Like Xiaopeng Automobile, in order to accelerate the landing of the product, Weilai Motors found OEM cooperation with JAC. Judging from the currently announced parameters, Weilai ES8 is directly targeting the high-end market. Its all-aluminum body, which claims to be 335 kg, is directly benchmarking the new Land Rover Range Rover. Front and rear dual-motor four-wheel drive and support for replacement technology, Wei Lai car has always been known as China's Tesla.

As for the selling price, Weilai officials have not disclosed it to the public, but according to its high-end positioning and configuration parameters of this body, it must be cheap.

Future: High-end cut-in, sports car

In accordance with the "Regulations on the Management of Newly-built Pure Electric Passenger Vehicles" implemented in July 2015, Future Cars is the only one of these players to receive approval from the National Development and Reform Commission. As far back as the Beijing Auto Show in April 2014, the future of the K50 has been officially unveiled. From the concept, the car has already been optimized many times.

Future cars do not follow the trend of the domestic SUV hot, as a two-door two-seat pure electric coupe, K50's biggest highlight is the use of a large number of carbon fiber and aluminum alloy and other lightweight materials.

In accordance with the current official data and cool styling, with elegant car logo, the future of K50 is like a "suit suit mob" gesture.

Singularity: Born to understand you

In the preview conference in April of this year, Shen Haiqi did not give too many specific parameters of the product: support charge, change mode, price range of 200,000 -300,000 yuan, can be reserved, the target user group is pan-90 Rear.

The most intuitive feature of the singularity iS6 is the "suicide" door. In addition, intelligent assistants, CO2 detection, front and rear LED screens, and Singularity iS6 take occupant care as a selling point, and are bent on becoming “warm men” in emerging products.

Shen Haijun once revealed that the singularity iS6 will also find a domestic OEM factory. It is expected that the small batch production will be completed by the end of 2017.

Weimar: Private Customization

So far, Weimar has only released a concept car named AG2020. In August this year, it also announced the specific parameters of some production models: a pure electric SUV with a price of about 200,000 yuan, and the cruising range exceeds 450 under comprehensive conditions. Km, will use C2M (Customer-to-Manufactory) custom production methods, mass production in 2018 off the assembly line.

C2M is the core model of Weimar Motors. Its purpose is to eliminate all intermediate links such as inventory, logistics, sales, and distribution that can be short-circuited, and to cut down all unnecessary costs including inventory, allowing users to purchase at ultra-low prices. To ultra-high quality products. In other words, after the Weimar mass production models are "privately ordered" according to user requirements.

FMC: Maximum Screen

On September 7th this year, FMC officially released a luxury brand new electric car brand: BYTON. The first new car is a medium-to-large SUV with an Audi Q5, BMW X3, etc., and the entry price is about 300,000 yuan.

Dai Lei is a native of Munich, Germany, but the name of Baiteng is full of a "taste." Within the scope of the author's limited knowledge, Beiteng’s first new car has the largest screen to date and will play the ultimate in car-mounted large screens. It strives to provide users with features such as face recognition, emotion recognition, voice recognition, and gesture recognition. Intuitive, refreshing human-computer interaction experience.

This super large bottle measures 125x25cm and runs through the driver's seat and co-pilot. The on-screen display can be shared with other passengers in the car. Regardless of what product ideas Dai Le believes in, this large screen is really "exaggerated."

Kaiyun, Cars and Home: Start with Low-Speed ​​Electric Vehicles

Compared to other "difficult brothers," Kaiyun followed the car and the family wanted to start with low-speed electric cars. However, there are no uniform quality standards and management methods for such low-speed electric vehicles in the country, resulting in such products being somewhat “not ready”. The good news is that the draft national standard for low-speed electric vehicles has been released. For Kaiyun, its products have already flowed into the market. The rest should consider how to improve the quality of products to meet the national standards that will be issued in the future.

Compared with Kaiyun, the car and the home are more intelligent, and directly follow the European L6e standard for product design, and then promote the product to the United States and Europe for time-share leasing. In this way, the “SEV” in the mouth of cars and homes has not only escaped the image of the “street killer” of low-speed electric vehicles, but also has a “Western style” product positioning.

Race against time

Qualified manufacturers quickly listed, no qualified foundry and then engage in qualifications, the domestic emerging car companies have entered a crazy sprint phase: product debut - the new car off the assembly line (small batch production) - officially listed (large-scale Mass production) This is a cycle that every company can't escape.

Bringing products to market as soon as possible becomes an imminent issue. On the one hand, they can seize certain blank markets when competition is not intense, and on the other hand, they can establish their own brands as quickly as possible, adding a slice of chips in the fierce competition in the future. .

Time is tight, but for businesses, nothing can be more cruel than the "natural choice" in the consumer market. Most of the new players on this ticket have just completed the first stage, and the real typhoon is still behind.