·Shanghai Free Trade Zone parallel imported car sales price difference 5% to 25%

Pilot enterprises in the Shanghai area of ​​the Free Trade Zone will hold a launching ceremony, while parallel imports of cars in the Free Trade Zone will be officially launched. This means that the parallel imported cars that were previously in the gray area finally got the “legal identity” and also changed the single channel that consumers can only buy cars from 4S stores.
It is understood that there are currently 15 prototype cars in the parallel import vehicle display trading center of Shanghai Free Trade Zone, which are basically hot models such as BMW, Mercedes-Benz and Land Rover. The difference is between 5% and 25%. After the sale, the car can be picked up on the spot.
On the 10th of February, the 17 pilot enterprises announced the list of the first batch of 17 parallel imported automobile pilot enterprises, including 8 local enterprises in Shanghai, namely: Shanghai Yongda Automobile Group Co., Ltd. and Shanghai Bailian Automobile Service Trade. Co., Ltd., Baoxin Auto Group Co., Ltd., Shanghai Auto Import & Export Co., Ltd., Shanghai Junyao (Group) Co., Ltd., Rundong Auto Group Co., Ltd., Shanghai Ziping International Trade Co., Ltd., Shanghai Waigao Auto Trading Market Co., Ltd. 9 dealers from other provinces and cities, namely: Wuhu Yaxia Automobile Co., Ltd., Shanxi Dachang Automobile Group Co., Ltd., Tianjin Yuanda Automobile Service Co., Ltd., Tianjin Baorui International Trade Co., Ltd., Chongqing Jiepeng Automobile Sales and Service Co., Ltd. , AVIC International Automobile Exhibition and Sales Co., Ltd., Beijing Chengda Automobile Sales Co., Ltd., Jiangsu Tongrun Investment Co., Ltd., Henan Harmony Automobile Trading Co., Ltd.
It is reported that the above-mentioned enterprises all meet the high threshold set by the Shanghai Free Trade Zone, including engaging in automobile sales business for more than five years, and having the business performance of continuous profit for the last three years. The sales of automobiles in the previous financial year exceeded RMB 400 million.
Previously, some imported auto showrooms have begun to accept reservations. The models include Mercedes-Benz, BMW, Maserati, Porsche and many other well-known brands, ranging in price from more than 300,000 yuan to 3 million yuan, including mid-end models of 700,000 yuan and 800,000 yuan. most. According to the quotation, the BMW X5 and other luxury cars imported in parallel are at least 15% to 20% cheaper than the domestic 4S shop.
Guaranteed after-sales: third-party maintenance platform is expected to expand to the whole country In the after-sales aspect that consumers are worried about, the Shanghai Waigaoqiao Auto Trading Market has proposed a guarantee scheme: First, the products sold must pass 3C certification. Each car buyer will receive a traceable, after-sales card and maintenance manual for the model. The retrospective label is posted on the door, and the QR code can be used to “scan” the purchased car information, including future maintenance records. The after-sales card is equivalent to the ID card of the purchased car. It is presented at the time of maintenance, and the information recorded inside is more comprehensive and complete. The follow-up procedures for car purchase, such as the payment of vehicle purchase tax, the card, the car insurance, etc., will be provided by the trading market, and the handling fee is more favorable than the 4S shop.
At the same time, some pilot enterprises also have “services, services, parts supply outlets and facilities that are compatible with the scale of operations” and can solve the after-sales problems themselves. Other pilot companies provide basic maintenance, professional maintenance, and comprehensive maintenance services through a third-party platform built by the Waigaoqiao Auto Trading Market. Through cooperation with insurance companies, professional maintenance can go to 4S stores. It is understood that the Waigaoqiao Auto Trading Market will gradually open maintenance centers in Jiangsu, Zhejiang and even the whole country in the future to further meet the maintenance needs of consumers.
Contrast Tianjin Port: price or disadvantages Compared with the development of parallel imports earlier in Tianjin Port, is there an advantage in parallel importing cars in Shanghai Free Trade Zone? Ma Guangzeng, general manager of Zhengzhou Tiancheng Automobile Sales Co., Ltd. said: "According to my estimation, the price of parallel imported cars in Shanghai Free Trade Zone should not be more advantageous than Tianjin." In his view, Tianjin Port is currently parallel. The ports with the most imported cars have not only formed a relatively complete trading ecosystem, but also have advantages in logistics and other fields. According to statistics from 2013, Tianjin Port accounted for about 70,000 of the 83,000 parallel imported cars in 2013.
However, compared with the traditional 4S shop, the opening of the parallel import of the Shanghai Free Trade Zone will undoubtedly give consumers more choices. Taking the new BMW X5xDrive35i as an example, the current booking in the 4S shop basically has to wait until mid-March to pick up the car, but there is a direct car in the parallel imported car dealers in Tianjin Port. "This means that the arrival of parallel imports will greatly shorten the car withdrawal cycle.
And if you want to talk about the impact of parallel imports of cars in the Shanghai Free Trade Zone on the auto market, what changes can be made to consumers to buy cars and car life, after the official sale today, the answer is Not far away.

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