Self-owned brands in August: Geely's Great Wall gets angry, Beiqi Jianghuai cries toilets

It is not difficult to find the list of sales of the independent brands in August, and the leading companies have obvious driving roles. There are no shortages of “outgoers” in the trend towards a good market. With the arrival of “Golden September and Silver Ten,” the survival environment of the “breachers” is bound to become even stronger. bad.

The autonomous army that shines at the Frankfurt Motor Show is naturally strong in the domestic market. According to data provided by Datsun, in the just-concluded August competition, the sales volume of self-owned brands was 732,000, which was a 14.0% increase from the previous month and an increase of 7.1% year-on-year, and the market share continued to expand.

Under the background of the simultaneous decline of the American Department, the Korean Department, and the Legal System, the performance of the self-owned brand “Not Off-season” has given the outside world a good view of its development prospects. However, it is not difficult to find out the list of August sales figures for self-owned brands, leading enterprises have obvious driving roles, and there is no shortage of “out of team players” in the trend toward a good market. With the arrival of “Golden 9 Silver 10,” the survival environment of the “breachers” is bound to It will be even worse.

Geely: high speed, waiting

There is no doubt that Geely’s "opening up" is the "true thigh" of China's autonomous legion. Based on the rapid development of Geely this year, the company raised its annual sales target to 1.1 million units in July, and Geely then handed in a highlight report in August.

In August, Geely’s sales volume was close to 100,000 units, an increase of 80% year-on-year. In the first eight months, Geely Automobile sold a total of 718,000 new vehicles, an increase of 88% year-on-year, and completed the year’s 1.1 million new sales target. 65%, perfect ending will be a breeze. It is not known whether Geely will repeat its last year's routines and adjust its annual goals for the second time.

Behind this achievement is the full bloom of Geely products. Geely, which has been pursuing the "two-legged walk" between the sedan and the SUV, has demonstrated another unique skill to the outside world, namely, besides Borui who mainly focuses on the B-Class sedan market. Almost all models have achieved monthly sales of over 10,000. Although Borui couldn't be called an explosive model on the data, it has already had the ability to rely on the monthly sales of 3,000 cars to blow up in the self-support camp.

Lin Jie, vice president of Geely Automobile Group and general manager of the sales company, believes that Geely can now be called a high-speed rail, strictly abide by the rules of the market, go forward at high speed, and wait for a stop. Remind the intention to join dealers in the Geely 3.0 channel construction background to do early planning, to catch Geely this high-speed high-speed rail.

Chang'an: Try hard to chase, but the more you chase

To compare the high-growth Geely to the high-speed rail, Chang'an is more like an EMU. Although it is struggling to catch up, the gap between the two is farther and farther. However, it is worth celebrating that in August Changan finally surpassed Great Wall Motor and returned to the second position of its own brand.

According to statistics compiled by Gasgoo.com, the total sales of Changan Automobile in August was 71,600 units. The accumulated sales in the first 8 months were 664,000 units. Although showing a sequential increase, they were down 16.5% and 6.7% respectively year-on-year. , is the only negative growth in the top five brands.

Then the question arises. Why is this EMU still not a high-speed rail under the background of full-speed acceleration? The reason is simple. Chang'an's problem lies in the sharp decline in the car market. In the SUV product line, although the Changan CS 15 began to suffer a 63% year-on-year drop in market impact, the performance of the other three carriages made the Changan SUV segment still powerful. Among them, the CS 75 increased by more than 27%, contributing with the CS 35. With 3.2 million cars, the CS 55 that was just listed exceeded 11,000 vehicles. In a rough calculation, Changan is almost equal to Geely in the SUV field.

Looking back at Chang'an's car, it can be described as miserable. After Changan Yidong was squeezed out of the top ten cars, it began to suffer a slump. In the most recent month, the sales volume was only over 4,000. There was a big gap between the previous month's sales of more than 10,000 yuan, not to mention the comparison with the Imperial Legion. It is necessary to know that the new Dorsett, Emgrand GL and Vision have contributed 42,000 vehicles to the Geely sedan.

Great Wall: Fortunately, there is WEY

If Changan is lost in a car, then the outside world thinks that the Great Wall is losing its starting point. However, after familiar with the Great Wall, this should be another matter, because the Great Wall plays with its own spear and shield, and expands the SUV market to make up for the lack of cars. Therefore, Great Wall cars can be ignored. Not to mention, let's talk about the Great Wall SUV.

Great Wall Motor's August sales and sales report showed that sales of the SUV Corps increased slightly, with sales volume of 65,000 units, an increase of 1.98% year-on-year, and accumulated sales of 52.3 units in the first eight months, an increase of 4.01% year-on-year. Among these, Haval H6 proved that “Your uncle is still your uncle” despite the monthly sales of nearly 40,000 cars, but uncle's lead was pulled down to 1,000 by the Po Chun 510. In addition, as the main models of Haval H1, Haval H2, and Haval H7 have performed flat, the Great Wall’s dominance in SUVs is being challenged.

However, Wei Jianjun was relieved that the Great Wall's high-end brand WEY ushered in the outbreak, when the outside world that the Great Wall has nothing to do in the SUV, WEY monthly sales of 7192 to make up for Harvard H7, H8 and other high-end models on the performance Poor, and with WEY in the Frankfurt Auto Show received by the continued, its VV5s, VV7 is expected to become the new Great Wall sales. Or, the Great Wall can only hope that WEY will continue to heat up to complete the remaining 52% of sales this year (targeting 1.25 million vehicles throughout the year).

Zotye: Production and sales double down, points to scrape together?

In addition to the autonomous top three, SAIC Motors, Guangzhou Automobile Chuanqi and FAW Car Co., Ltd. have also started to exert pressure. In particular, SAIC Passenger Vehicles, the cumulative sales in the first 8 months of this year is almost twice of last year, up to 311,000. Vehicle. As an example of independent research and development, these companies have achieved contrarian growth with their own housekeeping weapons. In stark contrast to this, there is a Zotye car with the title of "The Tape Measure Department."

According to the sales and sales report of Zhongtai Automobile recently released, in August this year, the production and sales volume of Zotye Automobile was respectively 23,400 units and 23,100 units. From January to August, the cumulative production and sales volume of Zhongtai Automobile was 148,000 and 150,400, respectively, down by 25.29% and 24.23% respectively year-on-year, which only completed 37.6% of the company's 400,000 sales target.

Zotye is unable to complete the expected sales is almost a nail, and from this year's market performance can also prove that "always imitate, will always be exceeded." At the end of last year, Zotye launched the “Fortress Porsche” SR9 which has been highly sought after. Now the SUV segment and the Sedan segment of Zotye have shown a downward trend. Although the cumulative sales volume of the New Energy segment increased by 21% year-on-year, the sales volume in August dropped sharply. 52%, hard to be optimistic.

While the company was in the shadow of a double-dumping production and sales, Ford had thrown an olive branch to Zhongtai, both of which were preparing to form a joint venture company to research and develop pure electric vehicles. Ford apparently felt the urgency of China's new energy “double-integration” policy. Resolving this pain point through the formation of an interim CP with domestic companies has become a routine used by multinational corporations. Just for Zotye, how much profit can it make? Before the "double-integration" policy has really come to an end, everything is unknown.

Jianghuai: Unprecedented fall, SUV hit hardest

Even if this type of Zotye still survives in the list of top ten independent players, but the JAC passenger car has gradually left the public's vision.

According to data provided by the CCC, the Jianghuai Passenger Vehicle sold a total of 14,700 vehicles in August, a year-on-year decrease of 16.2%. The cumulative sales in the first eight months exceeded 412,600 units, a cumulative decrease of 36.7% year-on-year. Genggo reviewed the production and sales report issued by JAC and found that the SUV's cliff-type decline was the main reason that Jianghuai Passenger Vehicles “fallen endlessly”. In August, JAC SUVs sold only 6,298 vehicles in a single month, a year-on-year decrease of 41.56%. From January to August, its cumulative sales volume was 80,000 vehicles, a decrease of 52.77% year-on-year. The growth of MPVs and cars is difficult to compensate for the pits that SUVs dig.

This is already the eighth month of the JAC passenger car showing a declining trend. In front of the law that “SUVs have to be in the world,” JAC clearly has not kept pace with the market. When the advantages of JAC S3 and S2 were not in place, the SUV products with stronger products were not launched in a timely manner, which led to a 40% decline in net profit of Jianghuai Automobile listed companies in the first half of the year. After commercial vehicles have also shown weakness, JAC may only look forward to the new energy tree.

BAIC: Out of the "War Wolf" and was hit by the market

Located behind Jianghuai is Beijing Auto, but the decline is far more than Jianghuai.

Beijing Motors has made great achievements in the film "Wolf Wars". In reality, Beiqi has to bear the market's indifference. According to data provided by Gasgoo.com, Beiqi Passenger Vehicles sold only 13,000 vehicles in August, accumulatively selling 130,000 vehicles, down 56.5% and 46.6% year-on-year respectively.

The reason for the sharp drop in sales of BAIC was the weakness of its two brands, Saab and Weiwang. It is reported that all models under the Saobao brand are showing a declining trend compared to the same period of the previous year. In particular, the Saab D50 and Saab X35 monthly sales are as low as 2,000 or less, and the Weiwang brand's decline is also close to 50%. This year's independence of Beiqi is hard to turn a profit.