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Earlier this year, Xu Heyi, chairman of Beijing Automotive Industry Group Co., Ltd., who was always cautious on public occasions, was uncharacteristic. After completing the restructuring of Zhenjiang Automobile, Xu Heyi hinted to the media that by the end of October, BAIC will complete the most significant merger and reorganization project of the auto industry this year, and stated that The company is located in Jiangxi and is a state-owned enterprise. Jianfeng points directly to Changhe Automobile.
Again later
The recent news that Beiqi took over the Changhe Auto was very hot. Insiders disclosed that the delivery of assets related to Changhe is already underway. The Changhe Independence Plan under the leadership of the Jiangxi Provincial Government will be carried out in the form of the separation of two major bases in Changhe. The Changhe Hefei Base will be assigned to Chang'an, and the Jiangxi Base (including Jingdezhen and Jiujiang) will be accepted by the Jiangxi Provincial State Assets Supervision and Administration Commission for the second time. Reorganization. At present, the news that Beiqi intends to reorganize Changhe has not received more news from BAIC, but it has been the default of Beiqi internalists.
In fact, as early as five years ago, Beiqi Xu Heyi had a plan to reorganize Changhe Automobile, but it was immediately preceded by the Changan Automobile Group, which is part of the China Bingzhuang Group.
On November 10th, 2009, in the large-scale restructuring of AVIC-led AVIC Corps and Corps Corps, China Aviation Industry Corporation held its 23% stake in Changan Automobile Group, which will include Hafei, Changhe, and Dongan Power. The assets were allocated to the Changan Automobile Group under the China Weapons Group. However, in the four years that Changhe was assigned to Chang’an Auto, the parties’ relationship has always been embarrassing. In addition to the lack of investment, slow progress in product development, Changhe sales, and other contradictions, Changhe’s indignation was attributed to Chang’an Automobile’s intention to transfer the production qualification of Changhe Suzuki to Chang’an Mazda, which ultimately led to a complete break in the relationship between the two. . In the following January 2012, there was a storm of Changhe autos that shocked the automotive industry. The conflict between the two has become irreconcilable.
Strive for the fourth
Why does Beijing Auto have a special liking for Changhe? This has to be related to the "fourth fight" behind the incident. From the big auto group, Beiqi has been ranked fifth after Changan. Xu Heyi’s ambition is more than that. According to Beiqi's 12th Five-Year Plan, BAIC’s strategic goal is to “guarantee five fights and four disputes†and surpass the currently ranked No. 4 Chang’an Group to enter the “national team†supported by industrial policies. From January to September of this year, Beiqi was 160,000 short of Chang’an, but the growth rate of the two sides remained the same. The sales of BAIC Automobile reached 1,474,300 vehicles, a year-on-year increase of 22.7%, ranking fifth. Sales volume of Changan Automobile was 1,635,400 units, which was a 22.8% increase from the same period last year and ranked fourth.
Once Beiqi acquires Changhe, this gap will be greatly reduced. In 2011, Changhe Automobile will produce and sell 120,000 vehicles a year. On the one hand, Chang'an Group will lose 120,000 vehicles contributed by Changhe Automobile. On the other hand, BAIC will incorporate Changhe's sales into its own financial statements. In this shift, the gap between Chang'an Group and BAIC Group will be negligible, and Beiqi is only separated from the goal of “guaranteeing five competitions and four disputesâ€.
For Changhe, BAIC's acquisition of Changhe not only values ​​the Changhe mini-vehicle, but it may also satisfy Changhe's long-term desire to produce a sedan. However, the difficulty facing Beiqi is not small. How Beiqi avoids the failure of Chang'an and eventually realizes the cultural integration between Beiqi and Changhe is the biggest challenge for Xu Heyi.