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The global tire industry is suffering from the economic slowdown, but Goodyear Asia Pacific has achieved double revenue and profit growth - operating income of US$64 million in the third quarter of 2012, a year-on-year increase of 2%. Recently, the reporter interviewed Besley, the vice president of Goodyear's Asia-Pacific card truck tire business. He told reporters that a large part of the performance of Goodyear's Asia Pacific region is due to its development in China. Goodyear spent a lot of effort in the Chinese market and also brought a lot of returns. Today, China has become a key force in promoting the development and success of Goodyear's global business.
Market conditions attract China
Besley said: “China has many conditions that are attractive to us. Goodyear has entered China because on the one hand China’s political stability and its rapid economic development since the reform and opening up; on the other hand, China is a world’s largest producer and consumer of tires and is the Asia Pacific market. The center of gravity."
In 1994, Goodyear became the first foreign tire company to invest and build factories in China. It established Dalian Goodyear Tire Co., Ltd. to manufacture radial passenger cars and light truck tires that meet the global standard of Goodyear. In order to strengthen the business development of Goodyear China and its surrounding areas, on April 1, 2005, the United States Goodyear Tire & Rubber Co., Ltd. decided to relocate its Asia Pacific regional headquarters from the United States to Shanghai, China. In November 2008, Goodyear Dalian became a wholly-owned company of Goodyear through a share purchase. In 2011, Goodyear Dalian invested $700 million to complete the relocation and built the world's most advanced Pulandian factory in Goodyear.
Goodyear has gone through 18 years of development in China. It already has more than 60 distributors and nearly 1,000 Goodyear brand retail stores, providing Chinese consumers with innovative, more comprehensive one-stop car maintenance services.
Realizing the localization of commercial vehicle tires
“The realization of localized production of commercial vehicle tires in China is the strategic core of Goodyear Win in China, and also demonstrates Goodyear’s determination to consistently pursue product innovation based on local market demand. Goodyear is based in the United States and Luxembourg. The R&D center is dedicated to the research and development of various innovative tyre technologies and patents, and brings technology-leading unique manufacturing technologies to China, Bessley said.
The Goodyear Pulander Plant, which won the Gold Medal for the Green Energy and Environmental Design Award (LEED), is Goodyear's most advanced green plant. The design and construction of the plant embodies the concept of environmental protection. The factory passed a number of advanced technologies and advanced processes, which enabled the entire production to achieve 100% recovery and reuse of industrial wastewater, and thus achieve the goal of energy conservation and emission reduction.
Goodyear Dalian Pulandian Factory adheres to the market demand and insists on product innovation and operational excellence. The Pulandian factory is tailor-made for the Chinese market, creating landmarks, localization, high-quality, high-performance commercial vehicle tires, which has greatly improved Goodyear's production capacity and increased the annual production capacity in China to 10 million high added value. Passenger car tires, 1 million commercial vehicle tires. At the same time, the plant has continuously introduced more high-quality products to help customers stand out in the market competition.
In addition to the production and sales of tires, Goodyear took social responsibility and held a series of social charity activities in China to actively promote safe driving concepts, such as tire safety testing activities focusing on tires and traffic safety, and “beauty security activitiesâ€. And other activities. The company’s volunteers also organized many charity events for the migrant children’s elementary school. In 2008, the company’s employees also contributed to the rescue of children in the earthquake-affected areas of Sichuan Province and reconstruction after the disaster. In 2011, the company's donation of Goodyear Hope Primary School was officially completed. China has also given Goodyear special honorary title “Dalian City fulfills its social responsibility contribution and highlights foreign-invested enterprisesâ€. Not only that, Goodyear also won the "Children's Laurel Award" awarded by UNICEF.