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In October 2013, Dajin Long, the leading passenger car company in China, participated in the BUSWORLD Europe Exhibition for the fifth time and launched three high-quality road passenger buses that met the Euro 6 emission standards, closely following the pace of development of the European passenger car market, and also showing that Daikin Dragon has steadily expanded its market in the European Union. determination. At the exhibition, Daikin Dragon also held the 40000th overseas delivery car delivery ceremony to show the world the achievements of Daikin Dragon's overseas expansion.
On October 18-23, the 22nd Belgian World Bus Expo hosted by Busworld was held in the small town of Kortrijk, Belgium. At the show, the well-known European commercial vehicle brands such as Mercedes-Benz (Sytra), Iveco, Mann (Nippon), Volvo, Scania and VDL have sent a strong lineup to participate. 
On October 18th, Dai Jinlong’s overseas marketing director Xie Weiguo delivered the 40,000th passenger car from Dajinlong to the French distributors. The overseas media and customers at the exhibition site witnessed this important moment. This is not only a memorable event for the development of Daikin Dragon's overseas exports, but also of special significance for the overseas exports of Chinese buses, marking a new milestone for China's expansion into the overseas passenger car market.
“Dajinlong implemented the overseas expansion strategy in 2000 and completed the export of the first 10,000 vehicles in 2009. Since then, Daikin Dragon’s overseas exports have maintained a steady pace of development. Today, we will jointly witness the export of Daikin Dragon Bus. 40000th. For more than a decade, Daikin has witnessed, participated and promoted the overseas expansion of the Chinese auto industry. We will use this as a new starting point to welcome the exciting future!†Xie Weiguo told reporters.
In 2013, on the occasion of the 25th anniversary of the establishment of Daikin Dragon, a country that enjoys the reputation of “national car†in China, Daikin Dragon is seeking an international layout with a global perspective, deepening its overseas markets, and marketing its products worldwide. At present, Dajinlong has become a well-known brand of Chinese buses with the most extensive overseas market deployment, the largest export product range, and the highest level of technical proximity to European high-end passenger car manufacturers. Its products cover five continents in Asia, Oceania, South America, Africa, and Europe. 95 countries and regions. In 2012, the company’s overseas sales amounted to 2.1 billion yuan. In the first half of 2013, the total amount of vehicle sales was ranked first among domestic counterparts.
Dajinlong is the first Chinese passenger car company to cross the EU certification “high threshold†and seize the EU market, which means that Da Jinlong has the ability to provide system solutions for international leading passenger car operators. Since its official entry into the EU market in 2005, it has achieved outstanding performance: Nearly 20 products have been certified by the EU. The products cover tourist passenger transport, urban public transport, and intercity passenger transport, serving more than a dozen EU countries and successfully forming a large European passenger transport network. The company's business model of cooperation. In 2013, even when the European economy was in a downturn, Daikin's sales in the EU market continued to grow.
“According to EU regulations, all countries in the European Union will implement the Euro VI emission standards on January 1, 2014. Daikin has always followed the international advanced standards and the development trend of passenger car technology, leading the upgrading and technology of Chinese passenger car products. Progressively, the three road passenger cars that have reached the Euro six standard are displayed, making it possible for Daikin Dragon to become one of the few domestic passenger car companies that produce Euro 6 products. This shows that it attaches great importance to the European market and shows the world that Chinese bus companies are in line with international standards. The speed of response and extraordinary strength." Xie Weiguo, director of overseas marketing of Grand Dragon.
The reason why Dajinlong is recognized by international customers, especially EU customers, is that Dajinlong has always kept up with the international advanced standards and the development trend of passenger car technology, and has moved closer to the international leading quality, and has continuously improved its technological level and manufacturing process to the international advanced standards. It provides bus passengers with cost-effective product solutions and improves the competitiveness of Chinese passenger cars in the world market.
In terms of international certification, Daikin has obtained international certifications from various countries and regions including the European Union, the United States, the Gulf of Seven States (GCC), Australia, and Russia. Every time the international laws and regulations are upgraded, Daikin Dragon reacts quickly.
In recent years, Daikin Dragon has increased its capital investment to upgrade its core technology and craftsmanship, and to achieve a shift from low value-added to high value-added in China's passenger car exports. In 2012, Daikin's vehicle cathodic electrophoresis production line was put into use, which further improved the durability and safety performance of the product. In the same year, the Grand Dragon Test Center was also put into use, advancing the experimental demonstration to the product development stage. The experimental center adhered to the five themes of safety, energy saving, environmental protection, comfort and reliability, and established the three major sections of road tests, structural tests and dynamic tests. It covers all-round, multi-phase product verification and technical research capabilities of buses and key components. The establishment of a new technology research and development department and postdoctoral workstation, with "car electronics" and "car networking" and "intelligent management" as the main directions, independent research and development of the Longwing car networking technology platform, and the use of technological elements to lead the upgrade of Chinese passenger cars.
In order to better meet the needs of EU customers, Daikin Dragon is adapting its products for export to the European Union from the aspects of technology, procurement, and manufacturing, and the newly established European production line has also started trial production in October. Effectively improve product quality and improve EU customer satisfaction.
Dajinlong not only provides products to its customers, but also pays attention to providing customers with perfect services to ensure where the buses are sold and where the services are. This is also an important reason why Da Jinlong's overseas markets can continue to expand. At present, Daikin Dragon has established a marketing service network of more than 50 authorized dealers and service organizations overseas. In the European Union, service distribution networks have been established in more than a dozen countries, and two parts centers have been established.
The innovative model Jin Longzhi wins the Four Seas
With the deepening of economic globalization, in recent years, the overseas competition of Chinese bus companies has become increasingly fierce, and traditional marketing methods have become bottlenecks. Since the outbreak of the financial crisis in 2008, the liquidity in the global capital market has dropped drastically, which has caused many end-customers in overseas investment to contract or find it difficult to turn around. For a long time, China's bus companies have only used a single trade financing method for export, and the lack of medium- and long-term financing methods has solved the financing problems of dealers and end customers, and has become an important factor affecting the export of Chinese bus companies. In this context, Da Jinlong's innovative marketing model began in 2012 to provide comprehensive financing services to global distributors.
In August 2013, Daikin Dragon provided medium and long-term financing services to Peruvian dealers. It was the first time that domestic bus companies attempted to solve financing problems through medium- and long-term financing, which was of pioneering significance in China's bus export financing solutions. Dajinlong applied the successful mode of financing in Peru to other regions, especially the debt-stricken European region. Dajinlong's innovation in financing will effectively enhance the ability of dealers and end-users to acquire orders, which will help expand overseas markets and expand brand influence. At the same time, Daikin Dragon is also exploring the establishment of a direct sales model to further expand the overseas blank market and build a more extensive marketing service network.
Guo Renxiang, General Manager of Daikin Dragon, stated: “Grand Dragon will continue to promote the global marketing strategy for overseas markets, inject international new technology into its products, use technological elements to enhance the technical content of passenger cars, and take the international first-class passenger transport solution provider as a development target, establishing China. Passenger cars export famous brands overseas, setting an example for Chinese bus companies to go global.â€