Experts urge that car rental fees should be more transparent

The chain car rental industry in mainland China started in 2006 and has been developing for only 6 years. Although the time is not long, the development speed is surprising. Only China Car Rental Co., Ltd., the number of vehicles at the end of 2012 exceeded 40,000 mark, outlets throughout the country. Compared with those small-scale private car rental companies, the advantage of the chain car rental industry is very obvious. The scale effect can greatly reduce the cost. The ultimate benefit is the majority of car rental consumers. However, at the same time of rapid development, how to further improve service quality has become the most concerned topic.

The once-a-year 3.15 has passed, and consumer complaints around various industries are still in an endless stream, even worsening. Although most consumers still focus on hot companies like Apple, Volkswagen and the like, it is undeniable that the service industry is gradually replacing manufacturing as the focus of consumer complaints. The chain car rental industry, known as the Chaoyang industry, has been very prosperous recently. It can be described as a leader in the service industry. As a result, chain-based car rental companies headed by China Car Rental Co. and Car Rental Co., Ltd. have frequently become the focus of media attention.

Mr. Xu, who is preparing to rent a car, said: “These big car companies have developed rapidly in these years, especially in Shenzhou Car Rental. Subways are full of their advertisements. However, advertising costs RMB 50 per day for a car rental and the actual cost needs to be added. The 30-yuan insurance premium and the 20-yuan handling fee, although for our old users, have become accustomed to it, but for new customers, it does feel deceived."

At present, the car rental industry collects fees according to the basic fees, insurance premiums, and handling fees. There is nothing inherently wrong with this kind of fee collection, but for the average consumer, it is not an easy task to really understand the meaning of each charge. The big hat of false advertising will be detained to the enterprise. For this reason, in recent years, there have been new chain car rental companies such as Rica Car Rentals and Car Rental Car Rentals, adopting a more transparent charging model, namely "Buy a car at a single price", including insurance fee exemption fees, and seeing that the final price . From the point of view of reporters, the price of this type of charging model is more transparent, effectively avoiding invisible consumption, and the consumer experience will be better for consumers.

A senior manager of a hospital chain that has been dipping for years has said that the current car rental industry is still at the initial stage in China and it is particularly important to cultivate a good consumer environment. The non-transparent charges will undermine consumer confidence. Ultimately, the entire car rental industry will be affected. A more transparent “Buy It Now” may be a better way. At the same time, he also appealed that the relevant competent authorities should issue corresponding laws and regulations as soon as possible to give the car rental industry a “squeeze curse,” clarifying the car rental industry's fee standards, and make car rental fees lawful and well documented. It is optimistic that in the next 5-10 years, the chain car rental industry will get greater development in China.