The Mainland yacht industry will have an explosive growth of 200 billion yuan in output value in a few years

1 On October 23, the four-day China Yacht Show in Shenzhen came to a close. The 570 million yuan transaction on the spot and the intentional turnover of 1 billion yuan were 33% more than last year.

Li Xuerong, a senior research fellow at China Investment Consulting Group, believes that the uniqueness of the Chinese yacht market is partly due to the rapid increase in the number of wealthy people on the one hand, and strong support from government policies on the other.

Research shows that domestic yacht-related industries may reach 200 billion yuan in output value in the next few years. Nowadays, not only mainland enterprises have expanded their market development, but also Jiaxin Yachting, which includes the largest yacht manufacturer in Taiwan, has started its industrial layout in the mainland.

In response to explosive growth, “Daily Economic News” reporter learned from the Shenzhen Youpang Group, the organizer of the Yubo Group, that a total of 30,000 visitors participated in the exhibition. The transaction volume at the scene was 570 million yuan and the transaction volume was expected to reach 1 billion yuan. “When the financial crisis began in 2008, it was really affected, but in the second half of 2008, we were over-achieving sales plans.” said Zhou Anqi, general manager of Asia’s largest yacht agent Simpson Marine (China) Co., Ltd. China.

According to Zhou Anqi, the growth rate of the entire yachting market in China from 2004 to 2008 was around 50%, while the growth rate in the year from 2008 to 2009 reached 70%. When Zhou Anqi was interviewed by reporters, she constantly went to the airport to consult with yacht sales related matters and several well-informed customers went on board.

According to a reporter of the "Daily Economic News", there are about 20 yacht operators that are operating and have good results in China, but the number of plans and preparations has reached more than 1,000. Whether it is Li Xuerong or the research report of the Founder Securities Yacht Industry, it is believed that domestic yacht consumption is still in its infancy. Founder Securities research report said that with the government's guidance in developing the yacht industry, it is expected that the yacht industry will usher in the next five years.

According to the latest 2011 report released by the World Luxury Goods Association, Chengxing New Luxury Growth Point, the total spending on the luxury goods market in China last year has reached 10.7 billion U.S. dollars, accounting for 1/4 of the global share. It is expected that it will surpass Japan in 2012 and become a global player. The largest consumer of luxury goods.

It is the growing wealthy people in China that support this market. According to the “Hurun Wealth Report 2010”, the number of millionaires in mainland China reached 87.5 million, and the number of billionaires is 55,000. The two data were updated to 960,000 and 60,000 in 2011.

In the eyes of Zhou Anqi, these are potential customers, and even if they do, they can't finish it. Gong Junhao, general manager of Schwab, believes that the large number of rich people is an important reason to promote their company to test water in Shenzhen.

Aiming at yacht economy, “The government has seen the yacht economy as a new direction and hot spot for the industry development. Therefore, it has also spared no efforts to promote the development of the yacht industry,” said Li Xuerong.

In the “Twelfth Five-Year Plan” development plan, the National Tourism Administration has used yachts as an important carrier for the development of water projects. The National Development and Reform Commission has also incorporated yacht design into the Catalogue for Encouraging the Development of Industries. The seventeen provinces and cities including Shenzhen, Tianjin, and Shanghai included the yacht industry in the local "Twelfth Five-Year Plan".

According to the “Twelfth Five-Year Plan” of Shenzhen, it is necessary to build Shenzhen into an influential tourist destination and tourist destination, develop marine tourism such as cruise ships and yachts, and cultivate new tourism industries such as online tourism.

According to Gong Junhao, the reason why Taiwan has not formed a mature yacht consumer market is related to the government's lack of corresponding policy support.

Li Xuerong believes that investment in yacht industry projects is large. Both the upstream manufacturing industry and the downstream tourism industry have good industrial driving benefits, and they can greatly enhance the image of the city. There is nothing wrong with the government providing more preferential policies.

“We have inspected many cities on the mainland and currently choose Shenzhen as a pedal to enter the mainland.” Gong Junhao told the reporter of “Daily Economic News” that “Shenzhen, which is adjacent to Hong Kong’s mature market for yachts, has greater market potential for future development. ”